Sessions

Textbooks: Publication, Production, Distribution

The Materials Writers SIG is delighted to have Colin Bethell, Director of Sales and Marketing for englishbooks.jp, to discuss the business side of getting your textbook distributed on a nation-wide scale in Japan. Colin will be interviewed by John Carle, program chair of the MW SIG. The discussion will begin with basic level information for people who have never really approached the publishing world. More advanced issues will also be covered such as scaling up production, managing layout, and payments to co-authors. And at the end of the forum, participants will have a chance to ask Colin about any aspect of the textbook publication process. Colin has numerous years of experience in the industry and is very generous with his knowledge. This forum will be a great opportunity for those who are interested in the mechanics of production, distribution, and finance related to textbooks. The catalogue for englishbooks.jp features numerous textbooks by JALT members. The company works with well-established publishers as well as independent publishing houses.