Sessions /
Teaching Entrepreneurship Through Experiential Learning #1326

Sat, May 15, 16:00-16:45 JST | Zoom 11
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The rate of women entrepreneurs in Japan is abysmally low compared to other nations. In fact, Japan ranks last among OECD countries, and data indicates that a mere 17% of Japanese women declared to have knowledge about starting or growing their own business. The current situation indicates the need for learning materials that not only introduce the topic of entrepreneurship to all students but also showcase female models of business success. To this end, the presenters have created a series of experiential learning materials centered around a strong female character, Mirai Takahashi, who is in the process of launching a business start-up with the guidance of her mentor, Catherine Sakamoto. Through Takahashi’s successes and failures, students experience the risks and rewards of starting their own company. The purpose of this session is to highlight how the presenters are currently using these materials and to introduce a series of academic studies regarding how material design can influence perceptions of entrepreneurship, gender equality, and digital transformation in business. The presenters will describe their current efforts to gather both quantitative and qualitative data for these studies and share their initial results. Active participation from audience members is strongly encouraged.

Presentation Assets

Teaching Entrepreneurship Through Experiential Learning

Download PDF: Teaching Entrepreneurship Through Experiential Learning

Steven E Quasha

Steven E Quasha

Sugiyama Jogakuen University
Steve Quasha is an associate professor in the management faculty at Sugiyama Jogakuen University in Nagoya. He has taught in Japan since 1996 and his research interests include language assessment, business English, and using technology in the classroom.
Daniel J. Mills

Daniel J. Mills

Ritsumeikan University
My name is Daniel Mills. I'm originally from the US (Southern California) and have lived in Japan for about 14 years. I am an associate professor at Ritsumeikan University in the Faculty of Economics. I hold an MS.Ed. in TESOL from Shenandoah University and an Ed.D. in Instructional Technology from the University of Wyoming. My research interests include Informal Learning with Technology, Mobile Learning, and Technology Adoption.